With Freshtix, we give you the ability to create a search engine friendly URL
The first part of the URL will always be www.freshtix.com/events/__________
Here ________ is where you fill in the blank.
GOOD URL
A GOOD example of a search engine friendly URL would be:
www.freshtix.com/events/sister-hazel-brewhouse-rome-june-4
BAD URL
A BAD example of a #notverysearchenginefriendly URL would be:
www.freshtix.com/events/sisterhazelbrewhouseromejune4
More Information
By adding hyphens, it makes it easier for a search engine to understand what the page is about and return the result when someone searches for 'sister hazel at the Brewhouse in Rome on June 4th'
Instead of
https://www.freshtix.com/events/buckheadspringartsandcraftfestival2014
Try
https://www.freshtix.com/events/buckhead-spring-arts-and-craft-festival-2014
Because search engines don’t know how to read buckheadspringartsandcraftfestival2014 – it looks like one word.
Whereas buckhead-spring-arts-and-craft-festival-2014 is clearly about the 2014 Buckhead Springs Arts and Craft Festival