Set Up Google Analytics

You can add your Google Analytics code to your event page when creating an event or you can add it at the Organization level and it will be added to all of your events automatically.

This will allow you to view analytics and e-commerce information for each of your events when you log in to Google Analytics.

With Google Analytics you can find out:

  • How many people are visiting your event page on
  • How are they arriving at your page ?- e.g. did they come from your website or facebook?
  • How long are they spending on your page?
  • How much did the spend?

When creating your event, enter your Google Analytics ID (e.g. UA-123456-1) in the field provided. You can find this ID in your Google Analytics account.

Google Analytics

Follow these steps when setting up your Google Analytics account.

  1. Log in to 
  2. Go to the 'Admin' section of your property
  3. Select 'E-commerce Settings'
  4. Set the status to 'On'
  5. Click 'Submit' to save
  6. Next, click on 'Goals'
  7. Click on the red '+New Goal' button
  8. Under the 'Revenue' heading, select 'Buy Tickets'
  9. Give the goal a name and then select 'Destination' and then click 'Continue'
  10. Set the 'Destination' to /purchases/success
  11. Click 'Save' and you're finished

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Step 2

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Step 4

Step 5


Additional Help

Below are some links to help you get started using Google Analytics

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