Retargeting marketing

Retargeting marketing (sometimes referred to as behavioral marketing) helps remind customers who saw your event page but didn't make a ticket purchase to come back and complete their transaction.

Retargeting marketing tags online users who visit your page on with a pixel or a cookie and then serves them banner ads for your event as they surf the web.

The retargeting marketing stops once they come back and complete their ticket purchase.


  • AdRoll
  • Google Adwords
  • Bing
  • Facebook/Instagram
  • Twitter

Retargeting is very inexpensive and we typically see an ROI of approximately 12:1.

To get started please contact us or if you're ready to go, send us your pixel.


  • Having the six ad sizes helps maximize the reach of your ad campaign.
  • There will be an “AdChoices” button in the Northeast Corner of the ad which will be an approximately 60x15 pixel area.
  • Remember to include a Call To Action. We recommend adding a “Buy Tickets” Button or “Click Here For Tickets” so users know to click the ad.
  • Static (non-animated) image ads can be formatted as .JPEG or .GIF files.
  • Image ad files must be smaller than 45KB.

The following ad sizes are accepted:

  1. Banner - 468x60
  2. Square - 250x250
  3. Small Square - 200x200
  4. Leaderboard - 728x90
  5. Medium Rectangle - 300x250
  6. Large Rectangle - 336x280
  7. Skyscraper - 120x600
  8. Wide Skyscraper - 160x600


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