You can easily use Google Analytics to understand your customer demographics.
Make sure you add your Google Analytics ID when you create your event. (more info)
You can gain valuable insights (which can help you both market your event and sell sponsorships) such as:
- how much money different age groups spent on tickets to your event
- which gender spent the most money on tickets
- what your ticket buyers are interested in (brands/interests etc)
To do this, log in to Google Analytics
- Build a segment for your event