An abandoned cart email is a mainstay of e-commerce. It is a follow-up email sent to someone who has added tickets to their cart and gone through a portion of the checkout and then left the site without purchasing.
Some reports suggest that most e-commerce sites have an abandoned cart rate of 15%.
Abandoned cart emails work to remind customers of tickets they left in their cart – enticing them to come back to purchase what they are already so close to buying.
The email is sent 3 hours after your customer leaves the page with items in their shopping cart.
To track the success of this program, log in to Freshtix and check the Promoter Tracking Link reports for the UTM campaign 'AbCartEmail'