A long time ago, in a galaxy far, far away, we worked with Google to make sure our your events could be easily found and interpreted by search engines like Google. By making our pages easy to read for the search engine giant, your events are more likely to be found by those looking for things to do. This will help you sell more tickets.
One of the things Google looks at is the 'short description' field. So don't skip this when building your event. Here's a good example:
How Does Google See This?
